The name Conclavo originates from the Latin conclavus, which referred to a locked chamber used for private deliberation. Its root words are con meaning “together” and clavis meaning “key,” describing a room secured by key where only designated participants were permitted entry. From these origins came the phrase cum clave, “under key,” which defined the secluded gatherings where cardinals selected a new pontiff. These assemblies were known for their guarded environment, disciplined approach, and the weight of the decisions made within them.

Conclavo draws on this heritage as we study a modern landscape in which influence is consolidated and outcomes hinge on the choices of a select group.

Across nearly every commercial sector, a small cohort of customers now drives a disproportionate share of economic impact. They shape early demand, accelerate momentum, influence peer behavior, and determine which brands advance or stall. Yet most organizations, especially start-ups, small and mid-sized businesses, and local brands, still operate with tools built for broad, undifferentiated markets, leaving them unable to see or serve the segments that most affect their growth trajectory.

This creates fragmented insight, uneven understanding of customer identity, and experiences that fail to meet the expectations of the audiences that most reliably sustain a business. Conclavo was created to clarify this gap and illuminate how premium-leaning consumers think, buy, evaluate, and form lasting ties across categories.

Our purpose is straightforward.

We want organizations of every size to gain a far clearer view of the customers who meaningfully influence their outcomes, and we want operators to act with the level of intelligence that only the largest, best-resourced brands have historically been able to access.

Conclavo’s work is anchored in a central observation:

A small minority of premium consumers now carries a majority of the economic weight, and the market has not adapted its tools or methods to match this reality.

The evidence is consistent:

Roughly the top 10 percent of customers produce 60 to 80 percent of revenue in many industries.
Membership-driven and premium-experience ecosystems are expanding two to three times faster than traditional consumer markets.
Forecasts point to a roughly 45 percent expansion of the global affluent segment by 2030.
High-value customers generate stronger loyalty and outsized returns, but only when served through approaches shaped to their preferences and behavior.

This is not a passing shift. It is a long-term realignment of how value forms, moves, and concentrates.

Conclavo examines the deeper mechanics that shape the world of premium consumers and high-value customers.

We investigate:

Information pathways that determine how affluent-customer data moves among brands, systems, and touchpoints.
Identity recognition models that influence how premium consumers are known, authenticated, and engaged.
Decision processes that reveal how high-value individuals judge products, services, memberships, and experiences.
Internal coordination practices that affect the consistency and quality of premium-client interactions.
Affluent community patterns that show how influence circulates within tightly knit, high-impact groups.

By examining these elements, we build a more complete picture of how high-value ecosystems function in practice rather than theory.

For Clients and Premium Brands

We provide insight into the behavior, motivations, and expectations of the customers who matter most. Our work helps brands refine their systems, improve premium experiences, and make decisions grounded in real patterns of affluent behavior.

For Readers and Consumers

We offer guidance on premium products, tools, services, and lifestyle decisions. Our analyses help readers choose options that genuinely align with how premium users live, work, travel, and invest in their well-being.

For Partners and Collaborators

We deliver a research-backed vantage point into premium-consumer logic, enabling partners to create offerings that resonate with high-value audiences.

For Sponsors

We provide a platform designed for sophisticated readers who shape spending in the premium economy. Sponsors gain access to a readership defined by influence, purchasing power, and decision authority.

Conclavo blends historical insight with modern analysis to illuminate how value is created and sustained within the affluent economy. We aim to help organizations engage their most important customers more effectively, and to help individuals navigate the premium world with sharper judgment and better information.

About Us